How to build a small website business for less than $ 100

You are interested in using the web to promote your business, but only a tiny budget for web development? This four-step process shows you how to build an effective web site small business cheap. Real cheap.

I am a miser when it comes to marketing. I'm always trying to minimize costs and maximize results. Do the same thing?

If so, you will appreciate my latest research project. I decided to find out how cheap I could create a small business website. My only stipulation was that the site had to include all the ingredients of a website that sells the content that is compelling, professional design and targeted traffic. Here's what I got:

STEP 1: Create your own content

This is the most important part and of the process. Good content is the key ingredient of a website that sells. And is where the majority of people the blow.

The simple fact is most business owners do not know how to write website content that is client focused, informative and persuasive. If you can not afford to hire a copywriter to do it for you, you will learn how to do it yourself.

Fortunately there are some fantastic online resources to help you. If, like me, you sell professional services (eg architects, engineers, consultants, accountants, lawyers, financial advisors, etc.) you're lucky.

Robert Middleton Web Site Toolkit (from $ 79) provides a complete blueprint for creating client-attracting website content. You also get a lot of useful examples of real life for inspiration.

Otherwise, I suggest you read Copyblogger Copywriting 10-step tutorials, download a copy of the free e-book content in presell! and diligently apply what you learn.

STEP 2: Register your domain name

Fierce competition among sellers of domain names has led to falling prices. Vai offers Dad. "Com" domain names for about $ 11. You also get a free account, custom e-mail.

STEP 3: Design and build your web site

Now there are several excellent free services for creating Web sites available. Weebly (http://www.weebly.com/) is one of the best and is used by two million people. It 'was described by Time magazine as "intelligent WYSIWYG (what you see is what you get) website building tool for non-techies". Hosting is thrown in free.

All you have to do is register, choose one of 65 + professional templates, and add the content by using the simple drag and drop web editor. You can also set up an online store. Finally, follow the instructions to update the site settings to publish your website to your domain name.

Optional: You might want to have a graphic designer to create a custom page header with your logo and slogan.

STEP 4: Take a little 'traffic

The fastest and easiest way to drive qualified traffic to your new site with Google AdWords. Google AdWords regularly promotes good free credit. Keep an eye out for them in business magazines and at corporate events.

Setting up an AdWords campaign is not difficult. But there are some tricks to maximize results. Fortunately AdWords guru Perry Marshall offers a free five-day course that will put you ahead of the curve of learning.

DISCLAIMER: Do not say I did not warn you!

When it comes to Search Engine Optimization (SEO) Weebly options are rather limited. In addition, if owners Weebly is not possible to convert the free service into a profitable business model, all could disappear in the future. (So ​​be sure to store your site in a zip file when done.)

But hey, for a professional website for less than $ 100, these are minor quibbles....